Services

Mediocore copy is the decaf of effective communication.

it leaves your brand lacking its bold punch.

The Main Features

SALES FUNNEL CAMPAIGNS

Media-savvy customers need multiple touchpoints with your business to ensure they choose you over everyone else. My expertise lies in writing a well-crafted comprehensive sales funnel designed with the emotional buyer’s journey in mind. Together we will create an impactful campaign that resonates with your audience at every touchpoint.

THE BENEFITS

  • Creates a positive, engaging and customer-centric experience, transforming the buyer’s journey beyond transactions to meaningful interactions

  • Reduces customer hesitation and lowers the risk of cart abandonment

  • Keeps your brand presence in the customer’s mind, ensuring quicker decision-making and reduces unnecessary delays in purchasing

  • Elevates post-purchase communication and support by demonstrating your brand’s commitment to customer satisfaction

  • Contributes to increased customer loyalty and repeat business, boosting the lifetime value of each customer

  • Creates opportunities to seamlessly introduce complementary products or upgrades

WEBSITE COPY

Elevate your brand with a thoughtfully curated website copy that goes beyond aesthetics. Your website is not just a virtual landing space, it is the life force of your digital presence. Well-crafted website copy communicates your unique story and offerings to better establish a connection with your audience.

THE BENEFITS

  • Shares your story, offerings, and value proposition in a manner that resonates with your audience

  • Boosts lead generation by incorporating SEO strategies to optimize visibility on search engines, and simplifies the customer's journey to find and choose you

  • Provides valuable insights and knowledge to showcase your expertise and establish your brand as an authority

  • Keeps visitors on your webpage for longer durations, contributing to reduced bounce rates, and signalling to search engines that your content is valuable

  • Allows for easy updates and adaptations, ensuring that your content remains relevant, reflecting the evolution of your brand over time

    • SEO research and implementation

    • In-depth brand questionnaire

    • Competitor analysis

    • 2 rounds of revisions

    • Collaboration with your Webpage Designer

EMAIL COPY

A marketing strategy that stands the test of time, email marketing remains a force. It's more than just a communication tool, engaging emails can boost a ROI of $36 per $1 spent. Well-written emails encourage engagement and cultivate meaningful relationships.

THE BENEFITS

  • Watch your audience grow as we organically build, and expand your email list through targeted communication

  • Nurture your leads and guide prospects through the customer journey and build trust before purchase decisions - ultimately leading to customer retention

  • Share compelling content that not only grabs attention but also encourages action, improving both open and click-through rates

  • Contributes to consistent brand messaging, reinforcing your brand identity and establishing a cohesive communication style

  • Obtain a valuable source of data that offers insights into customer behaviour and preferences, which can influence future marketing strategies

    • Welcome emails

    • Nurture emails

    • Promotional emails

    • Cart abandonment emails

    • Post Purchase emails

    • Lead Magnets

BRAND VOICE GUIDE

A friendly and informative guide that defines your brand’s personality, style and tone with clear language and an engaging style for consistency and engagement. It is the foundational playbook for how your brand communicates with its audience.

THE BENEFITS

  • Ensures a consistent tone and style in all communication, maintaining a unified brand image across various platforms

  • Sets your brand apart from competitors, creating a memorable and distinguishable identity in the minds of customers

  • Provides the foundation for creating compelling marketing materials that resonate with the target audience and drive engagement

  • Streamlines your content creation process, saving time by providing a reference for writers and ensuring consistency without constant oversight

  • A dynamic tool that evolves as your brand grows, allowing for updates and adjustments that align with your brand's changing identity and goals

Additional Services

  • Blog Posts

    Showcase your knowledge and expertise through bingeworthy blogs that drives traffic to your website, converts traffic into leads and keeps your audience coming back for more.

    This includes:

    • SEO keyword research and implantation

    • Meta titles and alt tag guidance

    • Avoidance of overly technical language unless your audience requires it

    • Suggestions to ensure your blog stays relevant

  • Copy Critque

    Already have copy but feel your words are falling flat? I will help you uncover the hidden potential and amplify your message for maximum impact.

    You’ll Receive:

    • Insights and detailed feedback on your existing copy, pinpointing areas for improvement and enhancement

    • Tailored advice to ensure your message resonates with your target audience

    • A noticeable improvement in the effectiveness of your communication

  • keyboard on table with candle for email campaign

    Social Media

    Expand your online footprint and connect with your audience by integrating an additional channel into your strategy.

    I’ll help with:

    • Creating shareable content that stops the scroll and grabs your audience's attention

    • Maintaining a cohesive brand voice across all your social platforms, reinforcing brand recognition and trust

    • Promoting active engagement from your audience

Let's Work Together